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Harness The Emotional Benefits of Flowers

Sending and receiving flowers can make anyone feel good. It’s a simple gesture that’s been woven into the fabric of society for centuries. Recently, studies have been conducted regarding the psychological effects of sending, receiving or being surrounded by flowers and the results are just what we’ve always known: Flowers make your day! The floral professionals at Cascade Floral Wholesale looked a little more deeply into this to help you know what you’ll be providing for your customers when they choose to send your flowers to a friend or loved one. Here’s what we found:

Giving Flowers Makes You Feel (and Look) Good

Research shows that sending someone flowers to signify a special day, like a birthday or anniversary, or to articulate a special message, like “Get Well Soon” or “Thinking of You,” fills you with positive energy. It also helps others perceive you as successful, stable and emotionally intelligent! Since flowers are often associated with specific occasions or emotions, encourage your customers to choose wisely when selecting blooms to send to loved ones. Tulips in the spring or lilies for a memorial service are in keeping with emotional intuition. Of course, knowing the recipient and their favorite colors or variety of blooms is always a smart choice, as well.



Receiving Flowers Makes People Happier Than Receiving Other Gifts

In a study at Rutgers University, psychologists discovered that in every age group, people smile and express happiness, surprise and gratitude when presented with flowers. Because color is very strongly tied to emotion, the colors your customers choose to send will also have an impact. Choose bright orange varieties to congratulate someone on their promotion, since orange is associated with determination and success. Send blue flowers as a “Thank You” gift, as blue expresses feelings of dependability and trustworthiness. Opt for pinks or reds to say “Get Well Soon,” as these have been shown to increase blood circulation and boost immune systems. Offering the right color combinations at the right time can help customers narrow down their choices and focus on the message they hope to convey.

Orange Dahlia

Keeping Flowers in Your Home Makes You More Positive All Day Long

Bad moods, anxiety, stress, and the blues can all be reduced in homes containing fresh flowers. Encourage customers to send “Just Because” flowers to boost spirits in the homes of their friends and loved ones. Flowers don’t just make us feel connected- they can also go a long way toward spreading that feeling to others. Waking up to a kitchen filled with flowers on the counter or in the windowsill leads to greater compassion, friendliness and warmth, which the entire family then carries with them to work, school or wherever their day takes them. Bright, bold bouquets with their favorite fragrances or blooms will be a great way for your customers to spread positive energy anytime. 

Bright Flower Combinations

The emotional power flowers carry with them is proven and positive. Finding ways to incorporate flowers into daily lives is a wonderful endeavor that we share every day. Encourage your customers to stress less and smile more when they send flowers to friends and loved ones. The positive effects our flowers will have is overwhelming. To learn more about which flowers or designs will make a strong impact on your customers, talk to the floral experts at Cascade Floral Wholesale. We have what you’re looking for and we’re happy to help you spread joy with every design you create!